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A Wild Live with Elle Griffin on "How to publish a book on Substack" and creating a utopian collapse

A recording from Sarah Wilson's live video

Thank you Amy A, Tina Yoder, Natasha, Kelli Koob, and many others for tuning into my live video with Elle Griffin recorded in an BnB in Marseilles after a 18km hike in The Callanques. My phone is sitting a top a toaster, propped up by a sugar canister. Ever professional…

I’ve been following Elle’s work for a bit. At first because her utopian take on collapse challenged me when I first encountered it. She then wrote a viral post about the state of the publishing industry, highlighting facts like:

96 percent of books published in the US sell less than 1,000 copies.

50 percent sell less than a dozen copies.

She’s also something of a pioneer in the “book serialisation on Substack” thing and was kind enough to take a call from me when I first started out on my serialisation path, giving me super helpful advice.

I’ve made this post public so feel free to share it with friends…

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A bit about Elle

Elle Griffin is the founder and editor of The Elysian Substack exploring post-capitalist creativity and the future of media. A former Substack Fellow and Roots of Progress Fellow, she gave a TEDx talk after serialising her first novel and has been featured in The New York Times, BBC, Fast Company, and more.

She’s on a mission to transform our media landscape — from doomscrolling and dystopia to solutions, speculation, and generative, independent storytelling. And yes, she’s optimistic enough to believe that shifting the media could shift the world.

The posts I mention in our chat:

No one buys books

How Silicon Valley got rich

Who should control AI?

Mondragon as the new City-State

And here’s a guest post Elle wrote on This is Precious about a very particular kind of utopia:

Feel free to post questions for Elle in the comments…

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